Propeller | Strategic Industrial Design

Propeller is a multidisciplinary design firm that empowers brands through strategic innovation. Our core competencies include industrial design and product development, mechanical engineering, package design, graphic design and design research.


We are passionate about design. We create products, packaging, and modes of visual communication that elevate human experience.

Multidisciplinary in nature, Propeller is a hub of extraordinary talent, teamwork, and processes that helps companies innovate. Our firm was born of a desire to enhance people’s lives through the objects they experience — intimately connecting consumers with brands.

We are a strong collective of individuals driven by unadulterated passion for design. In every project, we seek to create a product that is truly meaningful — one that exceeds requirements and transforms the paradigm that defines its category. We design at a higher level. Ask bigger questions. Obtain richer solutions. We are hard-wired to invent.


Propeller works with organizations seeking breakthrough innovation in industries ranging from healthcare to consumer electronics. To deliver, we translate client needs into powerful design solutions through a unique process of research, ideation, prototyping, and engineering.

Our integrated engineering expertise and manufacturing knowledge allows us to turn conceptual ideas that can sometimes seem impossible into viable, cost effective solutions. We provide the highest level of design and service, seek long-term relationships with our clients, and strive to achieve the same longevity between their brands and their customers.

Industrial Design

Mechanical Engineering

Design Research

Communication Design

Package Design

Human Factors

User Interface Design



Project Management

Propeller Asia

Propeller has extensive experience developing products in Asia. Through strong relationships with qualified vendors, we connect our clients with high-quality manufacturers and component suppliers. In addition, we can provide resources for printed circuit board manufacturing and FCC, UL, and CE approvals.

Our network of Asian manufacturing affiliates has the infrastructure to expedite projects with quick turnaround and high quality. Established relationships and clear communication channels allow Propeller to troubleshoot projects effectively. Our affiliates exercise fair labor practices and have high quality control standards.

Rigorous certifications include ISO 9001, ISO 9002 and ISO 14000.

Portfolio of Work


Our internship program is offered year round, and provides the opportunity to work in a fast-paced, team-oriented studio. We have openings for inspired industrial designers, mechanical engineers, and graphic designers. Please forward your resume and samples of your thought process and best work to our emaul address (on the contact page).


720 Monroe Street
Suite C405
Hoboken, NJ 07030

phone: 201.604.1253
fax: 201.604.1251